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DStv contributes 10 000 Trees in two years
Date: 30 October 2012Category: News 6090 views

Shalom Primary School in Soshanguve is the latest beneficiary of the DStv's plant 10 000 trees initiative. The school is one of the over 1000 beneficiaries across the country who have received indigenous trees as part of DStv's effort to create greater awareness of environmental sustainability and to provide under-resourced communities with trees to enhance their environment.

Over the past 24 months, DStv set itself a target of contributing 10 000 trees to 1130 households and 80 schools in under-resourced communities across the country. According to Itumeleng Letebele, Corporate Social Investment Manager at MultiChoice, "DStv is passionate about environmental sustainability and when we set this target- we knew that it would not only provide a benefit to the environment but will benefit the communities in which these contributions were to be made. 

The donations of trees has always been received with great enthusiasm and excitement by residents, educators and learners alike. Mr Lerato Joe Mathule, Principal of Shalom Primary School says," "We are excited about receiving these trees. It will serve our school well especially in the windy season. I have already seen the joy and pride of our children, and their willingness to care for their environment. In a few years' time, we will have a beautifully green environment that will service our children well."

The Shalom Primary School is also one of five schools in the Tshwane area to receive 50 trees each. Other schools include the Thulaganyo Seconday, Tipfuxeni Primary, Hlompanang High School and the Itumeleng Madiba Primary School, which brings the total of trees added to these communities in Tshwane to 250.

The initiative was conducted with the Food and Trees for Africa Trees for Home programme, which is the largest and most successful urban greening programme in the country. Through this multi-faceted programme DStv has been able to provide

  • fruit and indigenous trees to households in disadvantaged areas;
  • skills development for community educators who become green champions in the community and who provide a support base to the community by monitoring and assisting in the care of the trees;
  • temporary employment for the community educators, and
  • assists low-income communities to uplift their environments 

"The simple act of planting a tree has a massive impact on our carbon footprint and is a small step towards achieving a bigger goal of having a greener South Africa", suggests Letebele.

Although the donation of the trees is a core part of the company's environment programme, it has also involved in programmes that promote environmental awareness, as well as in providing reliable water sources and food gardens at 18 rural and under-resourced schools across the country.